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Re: Imagine Medical Device Marketing

Re: Imagine Medical Device Marketing

Categories

Date of beginning

Tuesday, 13 October 2020

Duration

2 days

City

Virtual

Country

United States

Contact

Gabby Robles

E-Mail

This email address is being protected from spambots. You need JavaScript enabled to view it.

Memo

Identifying Transitory and Short Term Pivots From True Transformation and Innovation in Device Marketing 1- Identify which marketing and sales adaptations in tools/tactics/technologies are transitory and those which will be long lasting business transformations 2- Understand the future role of the marketer + sales + content: speaking to audiences you have little experience with engaging 3- Objectively sizing your sales force and promotional mix, examining your value drivers if your field force doesn’t exist 4- Quantifying the right promotional mix for your business, even if/when sales force is available again – and is utilizing the field force even optimal in future 5- Develop a methodology in how to split personal and non-personal promotion 6- Develop tactics to reinforce your branding, and the levels to which you can do this in a virtualized world 7- Quantify the trend toward audio consumption of your customers and understand where audio fits in to a full-funnel marketing campaign 8- Analyze if AI has delivered on the promise as a tool for holistic integrated solutions development 9- Evaluate Software As A Medical Device as a patient facing, symptom management tool and where we are with Digital Therapeutics 10- Minimize data noise and digital health errors through smart use of data analytics and combining data sources Prices:Early bird register before September 18: USD 595.0,Advanced register before October 2: USD 695.0,Advanced register after October 2: USD 795.0 Time: 9:00 am - 1:40 pm