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Re: Imagine Medical Device Marketing

Re: Imagine Medical Device Marketing


Date of beginning

Tuesday, 13 October 2020


2 days




United States


Gabby Robles


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Identifying Transitory and Short Term Pivots From True Transformation and Innovation in Device Marketing 1- Identify which marketing and sales adaptations in tools/tactics/technologies are transitory and those which will be long lasting business transformations 2- Understand the future role of the marketer + sales + content: speaking to audiences you have little experience with engaging 3- Objectively sizing your sales force and promotional mix, examining your value drivers if your field force doesn’t exist 4- Quantifying the right promotional mix for your business, even if/when sales force is available again – and is utilizing the field force even optimal in future 5- Develop a methodology in how to split personal and non-personal promotion 6- Develop tactics to reinforce your branding, and the levels to which you can do this in a virtualized world 7- Quantify the trend toward audio consumption of your customers and understand where audio fits in to a full-funnel marketing campaign 8- Analyze if AI has delivered on the promise as a tool for holistic integrated solutions development 9- Evaluate Software As A Medical Device as a patient facing, symptom management tool and where we are with Digital Therapeutics 10- Minimize data noise and digital health errors through smart use of data analytics and combining data sources Prices:Early bird register before September 18: USD 595.0,Advanced register before October 2: USD 695.0,Advanced register after October 2: USD 795.0 Time: 9:00 am - 1:40 pm