Evolve into a patient-centric, high-calibre collaborator and transformative pharma companyFrom clinical trials through to support programmes and strategic decision-making, we know that incorporating patients into design has untold benefits. But today’s efforts are mostly incremental adjustments of existing processes rather than wholesale change. Unfortunately, that means we are not delivering at the pace patients require. Until now. eyeforpharma Barcelona is where patient centricity leaps ahead. Because we’re not interested in merely consulting patients. We’re interested in redesigning, reimagining, with patients. With innovative case studies on culture and strategy, we can deliver big on patient promises. This is the only event where engagement, advocacy, commercial and digital intersect in order to improve human lives. 4 essential themes for 2020: Organisational Empowerment:Redesign structure, incentives and targets to supercharge patient-led culture and ensure all functions engage fully. Propel Patient-Led Design:Give patients a seat at the head of the table to co-create solutions that deliver better health outcomes. Innovative Case Studies:Examine how scaling engagement and harnessing a wider range of patient insights can usher in new business models. Collaboration Capabilities:Find new ways to capitalise on your patient network and take advocacy beyond your imagination. URLs: Tickets https://go.evvnt.com/547460-1?pid=5569Brochure https://go.evvnt.com/547460-3?pid=5569 Prices:Pharma Silver Pass: EUR 1999.00,Solution Provider Silver Pass: EUR 2399.00. Speakers: Edward Trott Chief Patient Officer Ferring, Steven Hildemann SVP, Chief Bio-Ethics and Employee Health Merck, Teresa Ferreiro Patient Advocate, Andy Powrie-Smith Executive Director, Communications and Partnerships EFPIA, Nicholas Brooke Executive Director Patient Focused Medicine Development, Nicola Bedlington Special Advisor European Patients Forum, Ivo Roussev Head, Global Digital/MCM, Vaccines GSK, Jonas Kierkegaard Head of Innovation Lab Roche, Niclas Nilsson Head of RandD Open Innovation LEO Pharma, Krzysztof Wojciechowski Public Policy and Patient Engagement Director, Europe, Russia, Africa and Middle East MSD, Richard Stephens Patient Advocate NCRI, Jenna Copeland Kristensen Global Director, Patient Support Programmes Novo Nordisk, Daniel Jackson Head of Access Operations - Europe UCB, Stefan Holmstrom Global Head, PRO Excellence and HTA Strategy Astellas, Mary Lynne Van Poelgeest-Pomfret President World Federation for Incontinent Patients - WFIP, Adam Higgins Senior Director, Digital Health, Patient and Value Solutions AstraZeneca, Christina Claussen Director, Alliance Management and Patient Relations Pfizer, Carol Munt Patient Partner and Advocate, Eva Schumacher-Wulf Patient Advocate and Editor-In-Chief Mamma Mia! Magazine, Olive Fulton Patient and Public Involvement Lead Asthma UK Centre for Applied Research, Ramona Kanters Patient Advocate Open, Paul Robinson European Lead, Patient Innovation MSD, Geoff Rollason Patient Experience and Service Director - Oncology Pfizer, Enric Barba Ibañez Patient and Digital Health Advocate, Christa Overtoom Patient and Family Therapist, Jacob Holst Andersen Head of Public Affairs and Patient Relations AbbVie, Frank Hennemann Patient Advocate, Petra Verdaasdonk Patient Advocate. Time: 8:30 am to 3:00 pm. Venue details: Centre de Convencions Internacional de Barcelona, 11-14 Plaça de Willy Brandt, Barcelona, Catalunya, 08019, Spain.