Key Themes Explored in 2019. Become pharma’s bastion of value:Bring in new levels of patient insight and make sure they influence both development and commercial activities. Perfect your field force:Ensure MSL skills, expertise and digital capabilities are complimentary to external needs in a tightening environment. Because you’re worth it:Create tangible and relatable KPIs to prove medical’s value and abolish deep-rooted reservations. Harness real-world evidence:Educate internal colleagues and external stakeholders with new levels of high-quality scientific product information and understanding. The event will be driven by pharma senior executives and key stakeholders across the industry, including: • Pol Vandenbroucke, SVP, Chief Development Officer, Pfizer • David Leather, VP, Medical Respiratory Franchise, Salford Lung Study Lead, GSK• Khair ElZarrad, Deputy Director, Office of Medical Policy, FDA • Christopher Keenan, Head, Worldwide Medical Customer Engagement, Medical Capabilities, BMS • Christoph von der Goltz, Senior Director, Head of HEOR and RWE, Lundbeck • Thomas D'Hooghe, VP and Head, Global Medical Affairs Fertility, Merck KGaA URL: Tickets: https://go.evvnt.com/282555-1?pid=5569 Time: 8:00 am to 3:00 pm. Venue details: Centre de Convencions Internacional de Barcelona, 11-14 Plaça de Willy Brandt, Barcelona, 08019, Spain.