MAC: Attribution Beyond Cookies Summit

Memo

Join this comprehensive one-day event set to demystify the customer journey by gaining deeper and more actionable insights as well as: - Understand what attribution means in a post-cookie world and the ways you can strike a balance between the need for privacy and accuracy.- Meet new consumer expectations and e-privacy requirements while still gaining insight into customer behaviors.- Discuss activities and strategies that marketing leaders are utilizing in an environment after cookies, have the knowledge and understanding of what you can and can’t do to not get caught up in a bottleneck of rules and regulations.- Explore proven data-driven attribution models to measure and monitor marketing effectiveness.- Effective ways to gather high quality and accurate data and dive deeper into harnessing the capabilities of 1st party cookies.- Learn how to prevent deterioration in data quality as a result of ITP and what steps you can put in place today to mitigate the risks. Prices:Early Bird by 02/14/2020: USD 895.0,Advanced by 03/06/2020: USD 1095.0,On-site by 03/06/2020: USD 1395.0 Time: 8:00 am to 5:30 pm Venue Details: Aloft Dallas Downtown, 1033 Young Street, Dallas, TX, 75202, United States