IPBC Latin America Conference - 4 December 2019, Sao Paulo

Memo

In its second year, IAM’s IPBC Latin America heads to São Paulo (4 December) to showcase and explore winning strategies for managing the IP lifecycle to maximise corporate value. Rights holders from Latin America and beyond will delve into the best practices, enforcement techniques and monetisation options that can be utilised to craft world-class IP management and value creation programmes. At IPBC Latin America 2019 you will: Hear how IP owners are managing their IP lifecycle to maximise value for their business Gain new strategies for cost-effectively managing IP operations Learn how to build effective IP enforcement strategies Understand why, how and when IP investment and financing are coming to Latin America Take away best practices for identifying IP revenue-generation opportunities and turning the IP function into a profit centre Meet, network and engage with like-minded IP experts from Latin America and beyond