Digital Pharma Europe

Memo

In essence, this year's Digital Pharma Europe is about understanding digital marketing and the evolution of the engagement model in the era of AI. You stand to gain from the only event hosted and developed in partnership with a pharmaceutical company: 1) Innovating your patient support programmes and physician engagement2) Digital strategy: what is the measure of success3) Change management and the role of the customer-facing functions (orchestration) Rep trigged email vs. email marketing4) Breaking down the engagement model: fully digital, traditional, integrated5) Evaluating your direct to patient strategy6) Multi-stakeholders approach: integrated channel optimisation7) Breaking down the data strategy and new engagement models   Venue details: Merck Serono S.p.A., 125 Via Casilina, Roma, 00176, Italy   Time: 8:00 am - 5:00 pm