Products That Count is a community of product managers and innovators. If you want to be the first to hear about new programs, sign up for our newsletter at productsthatcount.com TOPIC: Casper CXO on Building Brands That Count. Building a brand isn't just crafted by your marketing team - it's also a critical part of product development. But in the tech world, brand building isn't often a topic of discussion. Instead, product teams are focused on identifying user problems, getting user feedback and optimizing products. From a brand perspective, how do you create products and experiences that drive greater emotional connection while transforming cultural experiences? Casper CXO Eleanor Morgan will share the secret to building brands that resonate and influences product development to bring delight to your customers. About The Speaker: Eleanor Morgan is the Chief Experience Officer at Casper - responsible for the design and development of the Casper customer experience across all touchpoints (digital, retail, in-home). Prior to joining Casper, Eleanor spent nearly 10 years at IDEO where she led the development of dozens of award-winning products and brand experiences for startups and Fortune 500 companies. Prior to IDEO, she worked as a product designer at Volkswagen. Eleanor holds a Masters in Mechanical Engineering from Stanford University and currently lives in NYC. AGENDA:6:50pm: Doors Open7:30pm: Welcome & Introductions7:35pm: Session Begins(7:45pm: Doors Close)8:20pm: Shoutouts8:25pm: Networking & Fun9:00pm: Event Ends PERKS & HAPPINESS:Yummy dinner from local favorites - on us, of course! We also share discounts and freebies in our newsletter. Products That Count is a non-profit organization. If for any reason you can't make it to our event, or didn't like it, email us and we'll be happy to refund your money. Please try to do it early so that someone on the waitlist can take your spot. Please note this event will be recorded and we reserve the right to share attendee information with our partners. Venue Details: Digital Ocean, 101 6th Avenue, New York 10013, United States. Time: 7:00 pm - 9:00 pm. Category: Classes / Courses | Professional Training | Meetup & Networking | Startups. Sub-Categories:Conferences | Engineering & Technology | Technology,Classes / Courses | Professional Training | Meetup & Networking. Artists / Speakers: Eleanor Morgan. Prices:Early Bird: USD 23.05,General: USD 28.38.