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3rd Re:Imagine Pharma Marketing

3rd Re:Imagine Pharma Marketing

Date of beginning

Tuesday, 16 November 2021


3 days




Gabby Robles


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The 3rd Re:Imagine Pharma Marketing event focuses on the underlying digital marketing and solution themes for the pharma marketing community. Taking a 'post-COVID' viewpoint; it is vital to understand what omnichannel, customer experience, consumer behavior and RWE data analysis tools and tactics are temporary and which are true, long lasting digital marketing/commercial transformations to be embedded in future processes. What will be the true drivers of value moving forward in strategic roadmaps? The pandemic has raised a number of core questions that pharma marketers need to ask of themselves in order to optimize from top to bottom, remove barriers and isolate real life outcomes - so that we can future proof marketing efforts:What do we as an industry need to do to shift thinking?How do we collectively combine to develop better patient outcomes as a result of all our digital efforts?Are regulations just an excuse for the customer experience we deliver?How can we ensure that senior management are domain experts in digital and expertise flows down the chain? The unique opportunity for true interaction between our esteemed speaker faculty and our attendees on a face to face basis provides real value in replicating those hallway and offline conversations from live events. TOP REASONS TO ATTEND:- Execute a science-based approach to digital transformation and leverage examples from other verticals to enact long term commercial transformation.- Contextualize success beyond typical metrics in your omnichannel efforts: In F2F engagements it’s easy to know when your customer is happy or not, but in digital? – what is the digital equivalent of a smile?- Develop a commercial vision for CX across divisions with technical stategists to unify on:Out of the box, user interface, first use and activationOn-boarding, customer care, troubleshooting, chat/bots, self serviceRetention, going further, up selling, upgrading- Measuring your customer experience: Analyze how to measure exactly how much digital fatigue HCPs are experiencing and the role of webinars, email and other digital tools within this sphere.- Transition from digital marketing to real time data/analytics platforms: create advanced analytical methods to guide commercial investment and decision making.- Discuss the requirement for senior management to be domain experts across digital, marketing, customer experience.- Transforming customer engagement: when incremental advances are not sufficient, how can you maximize gains from existing capabilities and foster a culture that embraces a hybrid model:Content: is pharma building the right content and services to engage customers on their terms?Channels: building omnichannel engagementData and technology: are we investing in the right areas to truly understand what customers need?Talent: hiring during a pandemic- Enhancing your digital agility to ensure your initiatives stand up to emergency responses, privacy challenges, living in a cookie-less world and pricing transparency. Date and Time: November 16, 2021 at 8:00 am to November 18, 2021 at 5:00 pm Price: General Admission from: USD 695.00 URL: Tickets: