Digital Marketing Tools 101

Memo

Our goal is that you exit the class with an understanding of your options and tools you may use in your communication, a draft media mix and a few seedling ideas for the content of each. We are going to look at:Widely used, cost-effective digital marketing toolsTips, tricks and best practicesThe most important metrics to keep an eye on if you are running online advertising campaignsHow to pick the right mix of tools for your marketing plan This class aims to give an overview of digital marketing tools and best practices. It is suitable for business owners with no specific marketing experience or those who are just venturing into digital marketing and would like to have a better understanding of digital campaigns.Doors open at 5:30 for a 5:45 start - please try and arrive on time to make the most out of this class. GetSet for Growth London workshops are tailored for business owners, to enable the creation of a marketing plan that makes sense, actually helps day to day execution and facilitates growth. Each class is a practical and interactive session designed to help you create a consistent presence, shape your messaging, pick the right communication channels and maximising ROI on your marketing spend. Please bring a pen, paper and a laptop, tablet or mobile phone to be able to participate in the exercises and use your time with us meaningfully. Last but not least, come with an open and inquisitive mind. Please be advised that while the workshop is free of charge, we will ask you to fill in a registration form and session feedback form. GetSet for Growth is a fully funded program set up to support East London entrepreneurs and these bits of paperwork enable us to track our progress, measure our impact and continue providing you free services. Registered participants based in Hackney, Newham, Tower Hamlets, Waltham Forest, Lewisham, Southwark And Lambeth are also eligible for free of charge ongoing one to one marketing or financial support with our advisers. Time: 5:30 pm to 8:30 pm Venue Details: London Metropolitan University, Accelerator, 35 Kingsland Road, Greater London, E2 8AA, United Kingdom