Building a Rich and Helpful Buyer Persona - Lunch and Learn

Memo

Within this session, we are going to look at research methods online and offline, the right questions to ask from your existing or future customer and build a customer persona complete with motivations, hopes, interests, problems and gains. All invaluable for building a relevant brand and picking the right channels to talk about it.Outline of the workshop:IntroductionsWhat is a persona?Segmentation – ExerciseResearch tools onlineProvisional persona – ExerciseBreakInterview practice in groups   URL: Tickets: https://go.evvnt.com/239469-0?pid=5569   Speaker: Orsi Toth   Time: 12:00 pm to 2:00 pm   Venue details: Regus - London, Lewisham Riverdale, 1st floor, Romer House, 132 Lewisham High Street, London, SE13 6EE, United Kingdom