Brand Enforcement USA 2020

Memo

The role, scope and value of a brand has changed significantly, with world rankings now showing brand valuations as being worth billions, and often the most valuable assets a business owns. Brand owners need to enforce their rights in order to prevent imitation, maintain market position and, ultimately, retain brand value. There are a number of ways to do this, but without the right strategy in place, enforcement efforts can quickly become costly and threaten reputation. WTR's inaugural Brand Enforcement USA (San Francisco, October 5) will bring together trademark and brand leaders as well as their outside counsel to discuss cutting-edge strategies to improve success in enforcement. Companies that attend WTR events include: AccentureACTAmerican GreetingsBayerBeckman CoulterBlueCross BlueShieldControl RisksDuracellEnterprise HoldingsGROUPONHDMI Licensing AdministratorInternational Private BankJack Daniel's PropertiesMcMasterMichael KorsRobert BoschRR DonnelleyRotary InternationalStan Lee's POW! EntertainmentStarbucksVelcroWrigleyU.S. Soccer FederationUnited AirlinesUnited States Olympic CommitteeVelcro Group CorporationW.W. GraingerWhole Foods Market Time: 08:00 to 19:15 Venue details: San Francisco Marriott Union Square, 480 Sutter Street, San Francisco, California, 94108, United States Prices:In-house Counsel: USD 0.00,Law Firms: USD 695.00,IP Service Providers: USD 1495.00