Re: Imagine Pharma Marketing

Memo

A Strategic Roadmap For Embedding Long Lasting Commercial Evolution Across Marketing - Amplify digital at a critical time - identifying what the triggers for 'must do' changes, and assessing if these are these connected to true long lasting digital transformation- Examining COVID forced acceptance of Omnichannel marketing importance: where do CX and MCM groups need to channel their energy and what elements to prioritize to deliver a consistent experience of your brand- Analyze content consumption habits and behaviors of HCPs to develop your content and engagement strategy- Scaling video content - keeping the authenticity; examples of good stories that make for great content and pull the story forward to capture emotion- Scaling video content - keeping the authenticity; examples of good stories that make for great content and pull the story forward to capture emotion- Quantify the right multichannel mix to select the right channel for the corresponding campaign- Optimize your patient journey and adherence as a marketing aid - how 'how to' and 'why' build as patients continue to increase levels of expectation on access and reach- Build a successful performance measurement framework to better interpret your data and understand your goals within analytics- Minimize data noise and digital health errors through smart use of data analytics and combining data sources- Reimbursement: relocating reimbursement as part of the innovation process - understand the value proposition of tech and quantify the willingness to pay- Evaluate if we have seen the promise of AI come to fruition in this current period of turbulence. Has it done the job that we thought it would?- Develop a methodology of how to split personal and non-personal promotion Prices:Pharma/Biotech/Medical Device Companies: USD 795.0,Suppliers/Vendors/Agencies: USD 995.0 Date and Time: On Monday November 09, 2020 at 9:45 am (ends Tuesday November 10, 2020 at 2:20 pm)