Due to the increasing demand for building materials in developing countries, along with the revitalization of renovation and home building in more developed regions is bringing about a major shift in behavior, attitudes, and technologies. In order to meet this challenge, building materials companies need to adopt innovative technologies and obtain an abundance of real-time information from customers, suppliers, and the world at large that will support more-collaborative customer relationships. We are delighted to bring you the 2021 virtual International SAP Conference for Building Materials. During three days of dynamic online content, you will have an opportunity to meet with the industry's largest players, discover the latest innovations from SAP and discuss how your organisation can manage times of change, look towards the future and drive digital evolution. Can't attend the conference live? Don't worry! You'll have up to 3 months post event to re-watch all sessions taking place across the event - everything will be recorded and made available on-demand. Cross industry sharing remains at the heart of next year's event. The 2021 conference will be co-located on our digital platform with the International SAP Conferences for Chemicals; Forest Products, Paper and Packaging; Mining and Metals. Don't miss this unique opportunity. Our exclusive collection of business focussed customer content will not be found anywhere else. Price:General Admission EUR 299.00 Speakers: CEMEX, Eurocement, Cemtos Progreso, GCC, Hormann, Hansgrohe, Villeroy & Boch Time: On Tuesday April 27, 2021 at 7:00 am (ends Thursday April 29, 2021 at 6:00 pm)